Free Level 2 Digital Marketing Course. Study online. You can start at any time and work through the material at your own pace, making it easy to fit around work or other commitments. Over 12 weeks, you'll cover social media for business, email marketing, search engine optimisation (SEO), and how to review digital marketing effectiveness. No formal entry requirements apply, though you'll complete an initial assessment before enrolling. A strong foundation for anyone moving into digital marketing roles.
Who this course is for
This course is ideal if you wish to develop their knowledge and understanding of digital marketing or want to form a foundation due to little or no previous experience.
Entry requirements
There are no formal entry requirements but you must be aged 19+.
Please note: All students will need to complete an Initial Assessment before being enrolled onto the course.
What you will learn
You'll learn how to use social media platforms to engage audiences and build brand reputation.
You'll understand how to plan and run email marketing campaigns.
You'll learn the principles of Search Engine Optimisation (SEO) and how it benefits businesses.
You'll know how to review the effectiveness of digital marketing activity.
You'll understand the role of data protection regulations in email marketing.
You'll learn how to use the outcomes of digital marketing reviews to improve future campaigns.
How you will learn
This is an online course you study in your own time. Learning is delivered through digital materials covering four units: social media, email marketing, digital marketing review, and SEO. You'll be assessed on each unit as you progress. Before you start, you'll complete an initial assessment to confirm the course is the right level for you.
What you will need to bring
Nottingham College will confirm anything you need before you start. You'll need access to a device with an internet connection to study online.
Where next
Jobs you could do
Digital marketing assistant: supports campaigns across social and email channels.
Social media coordinator: manages brand presence on social platforms.
Email marketing assistant: plans and sends promotional email campaigns.
SEO assistant: helps improve website visibility in search results.
Content marketing assistant: creates and schedules digital content.
Marketing administrator: supports a marketing team with day-to-day tasks.
What you could study next
Level 3 Certificate or Diploma in Digital Marketing: deepens your knowledge and is recognised by employers for more senior marketing roles.
Level 3 Award in Social Media for Business: a focused qualification if social media is your main interest.
Google Digital Garage or Meta Blueprint certifications: free platform-specific credentials that complement a formal digital marketing qualification and are well known to employers.
