Level 2 Digital Marketing Course in Newcastle. Classes run at Newcastle College, full-time during the day. The course runs over 34 weeks and covers the core skills businesses use to promote themselves online. There are no entry requirements, so you can start without prior experience in marketing. You'll study areas such as social media, content creation, search engine optimisation, and digital advertising. The course suits anyone looking to build practical skills in digital promotion, whether for a small business, a charity, or a new career direction.
Who this course is for
Part time
Entry requirements
This qualification is suitable for you if you work in small businesses or charity and want to enhance your skills in digital promotion or specialise in this area through further learning or training.There are no entry requirements for this qualification.
What you will learn
You'll understand how to plan and run digital marketing campaigns across different channels.
You'll learn how to use social media platforms to promote products and services.
You'll explore how search engines work and how to improve online visibility through SEO.
You'll develop skills in creating and managing digital content.
You'll learn how to use data and analytics to measure campaign performance.
You'll understand email marketing and how to build effective communications.
You'll gain knowledge of digital advertising, including paid search and display ads.
How you will learn
You'll learn through classroom-based sessions at Newcastle College, combining taught input with practical tasks. Assessment is based on coursework and assignments rather than exams, so you demonstrate your skills through real marketing tasks and projects. Your tutor will guide you through each topic and give feedback on your work as you progress.
What you will need to bring
The centre will provide most materials. Newcastle College will confirm anything else you need before you start.
Where next
Jobs you could do
Digital marketing assistant: supporting campaigns across social and web channels
Social media coordinator: managing brand presence on social platforms
Content creator: writing and producing digital content for businesses
Email marketing assistant: building and sending campaigns to customer lists
SEO assistant: helping websites rank better in search results
Digital communications officer: promoting charities or public sector organisations online
What you could study next
Level 3 Certificate or Diploma in Digital Marketing: goes deeper into strategy, analytics, and campaign management, and is a strong next step if you want to move into a more senior marketing role.
Level 3 qualification in Business or Marketing: broadens your commercial knowledge alongside digital skills.
CIM (Chartered Institute of Marketing) qualifications: recognised across the marketing industry and worth considering once you have Level 3 behind you.
