Last updated: December 2025
This Cookie Policy explains how Uplift Media Services trading as Jobyay (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website.
This policy should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember preferences, analyse usage, and support advertising.
We also use similar technologies (such as pixels, tags, and local storage). For simplicity, we refer to all of these as “cookies”.
2. Cookie categories we use
2.1 Strictly necessary cookies
These cookies are essential for the website to function and cannot be switched off. They are used for:
- core website functionality;
- security and fraud prevention;
- cookie consent management;
- form submission and navigation.
Legal basis: These cookies are exempt from consent requirements under UK PECR.
2.2 Functional cookies
Functional cookies allow the website to remember your preferences, such as language or region.
Legal basis: Consent.
2.3 Analytics and performance cookies
These cookies help us understand how visitors interact with the website, including:
- pages visited;
- time spent on pages;
- traffic sources;
- errors and performance issues.
We use this information to improve website performance and user experience.
Tools used: Google Analytics
Legal basis: Consent.
2.4 Marketing and advertising cookies
Marketing cookies are used to:
- deliver relevant advertisements;
- measure the effectiveness of advertising campaigns;
- limit how often you see an advert;
- build interest profiles.
These cookies may be set by us or by third-party advertising partners.
Tools used:
- Google Ads
- Google AdSense
- Meta (Facebook) Pixel
- LinkedIn Insight Tag
Legal basis: Consent.
3. Third-party cookies
Some cookies are placed by third parties whose services appear on our website. These third parties act as independent controllers of the data they collect.
We encourage you to review their privacy policies:
- Google: https://policies.google.com/privacy
- Meta: https://www.facebook.com/privacy/policy
- LinkedIn: https://www.linkedin.com/legal/privacy-policy
4. Managing your cookie preferences
4.1 Cookie consent banner
When you first visit the website, you will see a cookie banner allowing you to:
- accept all cookies;
- reject non-essential cookies;
- customise your cookie preferences.
You can change or withdraw your consent at any time via the cookie settings link available on the website.
4.2 Browser controls
You can also manage cookies through your browser settings. Please note that disabling cookies may affect website functionality.
5. Named cookie table
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for analytics reporting | Analytics | Up to 2 years |
| _ga_* | Google Analytics | Session state tracking | Analytics | Up to 2 years |
| _gid | Google Analytics | Identifies users for analytics | Analytics | 24 hours |
| _gcl_* | Google Ads | Conversion tracking and ad measurement | Marketing | Up to 90 days |
| IDE | Google AdSense | Ad delivery and frequency capping | Marketing | Up to 13 months |
| test_cookie | Google AdSense | Checks if cookies are enabled | Marketing | 15 minutes |
| _fbp | Meta (Facebook) | Ad delivery and performance measurement | Marketing | Up to 3 months |
| li_gc | Stores consent preferences | Marketing | 6 months | |
| li_fat_id | Ad analytics and conversion tracking | Marketing | 30 days |
This list may be updated as our technology stack changes.
6. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. The “Last updated” date indicates when changes were made.
7. Contact
If you have questions about this Cookie Policy or our use of cookies, contact us at:
Email: [email protected]