Free Level 2 Digital Marketing Course. Study online, at your own pace, around your existing commitments. You'll cover social media for business, email marketing, SEO, and digital marketing strategy. The course takes 190 hours in total. You can start at any time. No specific entry requirements apply, though a GCSE grade 4 or above in English and Maths (or equivalent) is recommended. You'll have assessor support throughout. A free level 2 digital marketing qualification for adults looking to build practical, job-ready skills.
Who this course is for
Are you interested in digital marketing and social media? If yes, then this course is for you. This course is ideal for those who have little or no previous experience who wish to develop a foundation of knowledge and understanding of digital marketing. The topics within this course have been carefully selected to teach you the basics of marketing strategy including social media, email, and SEO (Search Engine Optimisation) as part of marketing campaigns. Distance learning courses enable you to undertake learning in a flexible way you can study around your existing commitments and responsibilities, and it is great for developing your confidence in your newfound skills. S
Entry requirements
No specific entry requirements, but a minimum of a GCSE grade 4-9 in English and Maths (or equivalent) is recommended.
What you will learn
You'll learn how to use social media platforms to promote a business.
You'll understand how email works as a promotional tool in marketing campaigns.
You'll explore SEO (Search Engine Optimisation) and how it drives online visibility.
You'll develop an understanding of digital marketing strategy for business.
You'll learn how to review and evaluate digital marketing activity.
You'll gain a foundation in how digital channels work together in a campaign.
How you will learn
You study entirely online, working through course materials at a time and pace that suits you. An assessor guides you throughout. Assessment is based on the work you complete during the course. You do not need to attend any classes or visit a campus. West Notts College Derby Road Campus also offers free short digital and IT courses if you want to build your confidence with tools like email or Microsoft Word before you begin.
What you will need to bring
The centre will provide most materials. West Notts College Derby Road Campus will confirm anything else you need before you start.
Where next
Jobs you could do
Digital marketing assistant: supports campaigns across social and email channels.
Social media coordinator: manages business accounts and content schedules.
SEO assistant: helps improve website visibility in search results.
Email marketing assistant: builds and sends promotional email campaigns.
Marketing administrator: handles day-to-day marketing tasks and reporting.
Content creator: produces digital content for business audiences.
What you could study next
Level 3 Certificate or Diploma in Digital Marketing: deepens your knowledge of strategy, analytics, and paid media. A natural next step after Level 2.
Level 3 Award in Social Media for Business: focuses specifically on social platforms and campaign planning.
CIM (Chartered Institute of Marketing) qualifications: widely used in marketing careers and recognised by employers at all levels.
