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Free Level 2 Digital Marketing Course Online – Heart of Yorkshire Education Group

CostFREE
Duration12 weeks
LevelLevel 2
DeliveryOnline
StartFlexible
Awarding bodyTraining Qualifications UK awarding body
Apply now →

About this course

Free Level 2 Digital Marketing Course. Study online. You can work through the course at your own pace, from home, without attending a centre. Over 12 weeks, you'll cover social media for business, email marketing, SEO, and how to plan and review digital campaigns. This free digital marketing course for adults is a practical introduction to how businesses promote themselves online. It covers why digital marketing matters and how to measure whether it's working.

Who this course is for

If you are seeking employment within marketing, business or media, or are already working within this sector and wish to develop your knowledge of digital marketing, the Level 2 Certificate in Digital Marketing course is designed for you. The purpose of this qualification is to help you to develop your knowledge of digital marketing. Successful will allow you to understand what digital marketing is, why it is important and how it can impact upon business growth.

Entry requirements

There are no specific entry requirements however learners should have a minimum of Level 2 in literacy and numeracy or equivalent.

What you will learn

  • You'll understand how businesses use social media platforms to engage audiences and build brand reputation.
  • You'll learn how to plan and run email marketing campaigns.
  • You'll understand data protection rules that apply to email marketing.
  • You'll learn the principles of Search Engine Optimisation (SEO) and how it benefits businesses.
  • You'll understand how to review the effectiveness of digital marketing activity.
  • You'll produce a plan to promote a business through digital channels.
  • You'll understand how online presence can be used to raise funds and reduce costs.

How you will learn

The course is fully online and self-paced. You study from home, with no need to attend a centre. Assessment is based on the units you complete across the five topic areas: social media, email marketing, digital marketing review, SEO, and digital marketing for business. Heart of Yorkshire Education Group will confirm the specific assessment format before you start.

What you will need to bring

The centre will provide most materials. Heart of Yorkshire Education Group will confirm anything else you need before you start.

Where next

Jobs you could do

  • Digital marketing assistant: supports campaigns across social and email channels
  • Social media coordinator: manages business accounts and audience engagement
  • Email marketing assistant: plans and sends promotional email campaigns
  • SEO assistant: helps improve a website's visibility in search results
  • Marketing administrator: supports a marketing team with day-to-day tasks
  • Content creator: produces online content to promote products or services

What you could study next

A Level 3 qualification in Digital Marketing or Marketing would be a natural next step, building on the principles covered here and opening doors to more senior roles. You might also consider a Level 3 Certificate or Diploma in Business, which complements digital marketing skills with broader commercial knowledge. If you want to specialise, qualifications in data analytics or UX design sit alongside a digital marketing qualification well.

Apply on heartofyorkshire.ac.uk →
Apply now →

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