Free Level 2 Digital Marketing Course. Study online. You can work through the course at your own pace, fitting it around your existing commitments. Over 12 weeks, you'll cover social media marketing, email campaigns, and SEO. These are the core skills employers look for in digital marketing roles. No previous experience is needed. You'll start with an initial assessment to confirm this is the right level for you. A TQUK Level 2 digital marketing qualification gives your CV a recognised digital marketing certificate to show employers.
Who this course is for
The TQUK Level 2 Digital Marketing programme is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. Its also valuable for anyone who is planning a career that requires an understanding of Digital Marketing and is looking to gain a qualification in this. The programme is suitable for those who desire to form a foundation due to little or no previous experience of Digital Marketing.
Entry requirements
To be eligible for funding, you must live in England and have resided in the UK or EU/EEA for the last 3 years, must be aged 19 or over, must not have previously studied the course you are applying for or another similar course and must not currently be enrolled on another government-funded education programme. If you are aged between 19 and 23 - you must hold a full level 2 qualification If you're not eligible for funding, you can purchase the course online if you are over the age of 16.
What you will learn
You'll understand how businesses use social media platforms to reach and engage audiences.
You'll learn how to build and protect brand reputation through social media.
You'll understand how email campaigns work as a promotional tool for businesses.
You'll learn the basics of SEO and how search engines affect online visibility.
You'll understand how digital channels fit together within a wider marketing strategy.
How you will learn
The course is fully online. You study through an e-learning platform, working through units at your own pace. Units cover social media for business, email marketing, and SEO. Assessment is based on the work you complete within each unit. You'll receive a digital e-certificate from TQUK when you finish.
What you will need to bring
The course is fully online, so you'll need a device with internet access. The Skills Network will confirm anything else you need before you start.
Where next
Jobs you could do
Digital marketing assistant: supports campaigns across social, email, and search
Social media coordinator: manages brand presence across social platforms
Email marketing assistant: builds and sends promotional email campaigns
SEO assistant: helps improve website visibility in search results
Content marketing assistant: creates and schedules digital content
Marketing administrator: supports day-to-day marketing activity in a team
What you could study next
Level 3 Certificate or Diploma in Digital Marketing: deepens your knowledge of strategy, analytics, and paid advertising. A natural next step if you want to move into a more senior marketing role.
Level 3 Award in Social Media for Business: focuses specifically on social media strategy and management.
CIM (Chartered Institute of Marketing) qualifications: widely recognised in the marketing industry and worth exploring once you have a Level 2 digital marketing qualification behind you.
