Free Level 2 Digital Marketing Course Online – Herefordshire College Hereford

CostFREE
Duration12 months
LevelLevel 2
DeliveryOnline
StartFlexible
Awarding bodyTraining Qualifications UK awarding body

About this course

Free Level 2 Digital Marketing Course. Study online at your own pace, fitting learning around your existing commitments. The course covers marketing strategy, social media, email marketing, and SEO. You study through distance learning, so you choose when and where you work through the material. The course takes up to 12 months to complete. You need to be aged 19 or over and live in England to qualify for funding.

Who this course is for

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns. This nationally recognised qualification is suitable for learners aged 19 years and above who desire to form a foundation due to little or no previous experience of digital marketing.This course is delivered online. Studying via distance learning means you can choose when and where you study. All of our award-winning, online learning resources are of the highest quality and are designed to be engaging and interactive to keep you focused on your learning at all times.

Entry requirements

Learners must be aged 19+ and live in England to qualify for funding.

What you will learn

  • You'll understand the fundamentals of digital marketing strategy
  • You'll learn how to plan and run social media marketing campaigns
  • You'll explore email marketing, including how to write and structure effective campaigns
  • You'll gain an introduction to SEO (Search Engine Optimisation) and how it drives website traffic
  • You'll learn how to measure and evaluate the performance of digital marketing activity

How you will learn

You study entirely online through distance learning. All learning materials are provided digitally, so you can work through them at times that suit you. Assessment is based on written assignments and tasks completed online. You submit your work digitally and receive feedback from your tutor. There are no exams to sit in person.

What you will need to bring

The centre will provide most materials. Herefordshire College Hereford will confirm anything else you need before you start.

Where next

Jobs you could do

  • Digital marketing assistant: supports campaigns across social and email channels
  • Social media coordinator: manages brand presence on social platforms
  • SEO assistant: helps improve website visibility in search results
  • Email marketing assistant: plans and sends email campaigns
  • Content marketing assistant: creates and schedules digital content
  • Marketing administrator: supports the wider marketing team with day-to-day tasks

What you could study next

A Level 3 qualification in Digital Marketing would be a natural next step, building on the foundation this level 2 digital marketing qualification provides. Options include a Level 3 Certificate or Diploma in Digital Marketing, which go deeper into strategy, analytics, and paid advertising. If you want to move into broader marketing roles, a Level 3 qualification in Marketing Communications or a CIM-recognised qualification could open further doors.