Free Level 2 Digital Marketing Course. Study online, at your own pace, from anywhere. You can fit this free digital marketing course around work, family, or other commitments, with no need to travel to a centre. Over 25 weeks, you'll cover the foundations of digital marketing, including social media, email marketing, and SEO. The course suits those with little or no previous digital marketing experience. You'll have an initial assessment to confirm this level 2 digital marketing qualification is the right starting point for you.
Who this course is for
This Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing.��The course is designed for those who desire to form a foundation due to little or no previous digital marketing experience.� Within the course, you will learn the basics of marketing strategy, including social media, email, and SEO (Search Engine Optimisation) as part of marketing campaigns.
Entry requirements
Please see our website for full details
What you will learn
You'll learn the basics of marketing strategy and how it applies online.
You'll understand how to plan and run social media campaigns.
You'll explore email marketing, including how to write and send effective campaigns.
You'll learn how SEO works and how to use it to improve online visibility.
You'll understand how digital channels work together in a marketing campaign.
You'll develop skills in analysing and measuring digital marketing activity.
How you will learn
You'll study online through course materials you can work through at your own pace. Assessment is based on assignments and written tasks that you complete and submit online. There are no exams to sit in person. BCoT will confirm the full assessment details before you start.
What you will need to bring
The centre will provide most materials. BCoT will confirm anything else you need before you start.
Where next
Jobs you could do
Digital marketer, managing online campaigns across multiple channels.
Social media coordinator, creating and scheduling content for brands.
Email marketing assistant, building and sending campaigns to customers.
SEO assistant, helping websites rank higher in search results.
Content marketing assistant, writing and publishing online content.
Marketing administrator, supporting a wider marketing team.
What you could study next
Level 3 Certificate or Diploma in Digital Marketing. A natural next step if you want to take on more responsibility or move into a specialist role.
Level 3 Award in Social Media for Business. Focuses specifically on social media strategy and management.
Level 4 Diploma in Digital Marketing. Suited to those aiming for senior or management-level marketing roles.
