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Level 4 Search Engine Marketing Course Online

Cost£234.00
Duration6 weeks
LevelLevel 4
DeliveryOnline
Start21 Apr 2027
Awarding bodyOCN London Region
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About this course

Level 4 Search Engine Marketing Course. Study online, with weekly evening sessions running over 6 weeks.

The course covers how the course works, the key factors behind SEO, keyword research, and how to plan and run paid search campaigns. You'll also learn how to measure performance using industry metrics and tools. Entry is by tutor approval, and you'll need a good working knowledge of marketing and a solid standard of literacy and numeracy.

You'll finish with a Level 4 Award in Search Engine Marketing.

Who this course is for

The OCNLR Level 4 qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career.

Entry requirements

Entry is by tutor approval only. Students should have a good knowledge of marketing and may already work within the marketing industry and have a basic understanding of some of the concepts of digital marketing. Learners will need a good standard of literacy and numeracy prior to considering this course.(minimum level 2)

What you will learn

  • You'll understand what search engine marketing is and how it works.
  • You'll learn the key success factors for Search Engine Optimisation (SEO).
  • You'll carry out keyword research for search engine marketing campaigns.
  • You'll understand the stages involved in planning and running paid search campaigns.
  • You'll use metrics and tools to measure SEO and paid search performance.

How you will learn

The course is delivered online, with sessions on Wednesday evenings from 6pm to 9pm. You'll complete a final written assessment at the end of the course. Tutor approval is required before you can enrol.

What you will need to bring

Richmond and Hillcroft Adult and Community College will confirm anything you need before you start.

Where next

Jobs you could do

  • Digital Marketer, plans and runs search and paid media campaigns.
  • Digital Marketing Executive, manages SEO and paid search activity day to day.
  • Digital Marketing Manager, leads digital strategy across search channels.
  • Marketing Executive, supports broader marketing teams with digital knowledge.
  • SEO Specialist, focuses on improving organic search rankings for businesses.

What you could study next

  • A Level 4 Award in another digital marketing specialism, such as social media or content marketing, builds on this qualification.
  • A Level 5 or Level 6 Diploma in Digital Marketing takes your knowledge further and opens senior roles.
  • Professional qualifications from the Chartered Institute of Marketing are well regarded for those moving into management.
Apply on rhacc.ac.uk →
Apply now →

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