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Level 4 Digital Marketing Planning Course Online

Cost£204.00
Duration6 weeks
LevelLevel 4
DeliveryOnline
Start11 Nov 2026
Awarding bodyOCN London Region
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About this course

Level 4 Digital Marketing Planning Course. Study online, with classes running on Wednesday evenings over 6 weeks. The course covers consumer behaviour in the digital age, the digital marketing environment, and how to build and measure a digital marketing plan. You'll explore the digital marketing mix and learn how to apply planning principles in a real workplace context. Entry is by tutor approval. You'll need a good knowledge of digital marketing and literacy and numeracy at Level 2 or above. Fees cover tuition, exam, and assessment.

Who this course is for

The OCNLR Level 4 qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career.

Entry requirements

Entry is by tutor approval only. Students should have a good knowledge of Digital Marketing and may already work within the marketing industry and have a basic understanding of some of the concepts. Learners will need a good standard of literacy and numeracy prior to considering this course.(minimum level 2)

What you will learn

  • You'll understand how digital technology has changed consumer behaviour.
  • You'll examine the digital marketing environment and how to analyse it.
  • You'll map out the different stages of the digital marketing planning process.
  • You'll apply elements of the digital marketing mix to real scenarios.
  • You'll learn how to control and measure the performance of a digital marketing plan.

How you will learn

You study online, with live sessions on Wednesday evenings from 6pm to 8.30pm. Assessment is through a final assignment built up across the course. It consists of a series of tasks set to a scenario, totalling around 3,000 words. If you're working or self-employed, you can relate the assignment to your own workplace context. You'll receive a completion certificate on finishing the course.

What you will need to bring

The centre will provide most materials. Richmond and Hillcroft Adult and Community College will confirm anything else you need before you start.

Where next

Jobs you could do

  • Digital Marketer: plan and manage digital campaigns across channels.
  • Marketing Executive: coordinate marketing activity for a business or brand.
  • Social Media Manager: run social content and paid social strategies.
  • Content Marketing Specialist: create and manage content that drives traffic.
  • SEO and PPC Executive: manage search visibility and paid search campaigns.
  • Marketing Coordinator: support campaign planning and performance reporting.

What you could study next

After completing this Level 4 Award, you could move on to a full Level 4 or Level 5 Diploma in Marketing or Digital Marketing for a broader qualification. The Chartered Institute of Marketing (CIM) offers Level 4 and Level 6 qualifications that build on digital marketing planning skills and are well regarded by employers. A Level 5 qualification can also support progression into marketing management roles.

Apply on rhacc.ac.uk →
Apply now →

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