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Level 4 Digital Marketing Course in Worcester – Heart of Worcestershire College

Cost£1,920.00
Duration1 year
LevelLevel 4
DeliveryClassroom based
StartFlexible
Study modeFlexible
AttendanceEvening
Awarding bodyCIM
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About this course

Level 4 Professional and Digital Marketing Course in Worcester. Classes run at Heart of Worcestershire College on Wednesday evenings, from 6pm to 9pm. The course takes one year part-time, making it possible to study while working. It is accredited by the Chartered Institute of Marketing and builds the knowledge and skills needed for an operational marketing role. You will also complete around six hours of independent study each week, supported by online materials. Entry requires a relevant Level 3 qualification, a degree, or at least one year of experience in a marketing role.

Who this course is for

Prove that you have the skills and improve your prospects to compete in the demanding and dynamic world of marketing with this recognised level 4 qualification sought after by employers., , The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. This Level 4 qualification accredited by the Chartered Institute of Marketing provides you with the key knowledge and skills needed to perform professionally in an operational le

Entry requirements

One or more of the following is required to gain entry to this qualification:, , - CIM Level 3 Introductory or Foundation Certificate in Marketing qualification., - Any relevant Level 3 qualification., - Any UK degree or international equivalent., - International Baccalaureate (equivalent to NQF Level 3 and above)., - Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4., - If English is not your first language, a suitable English qualification

What you will learn

  • You'll develop skills in professional and digital marketing strategy at an operational level.
  • You'll learn how to plan and execute marketing campaigns across digital channels.
  • You'll understand how to analyse marketing data and use insights to inform decisions.
  • You'll explore customer behaviour and how to apply it to marketing activity.
  • You'll build knowledge of content, social media, and digital communication tools.
  • You'll learn how to manage and report on marketing performance within a team or department.

How you will learn

Classes are held on Wednesday evenings at the Worcester campus. You'll also complete around six hours of independent reading and study each week. The course is supported by online materials through a Virtual Learning Environment. Assessment is by assignment, with fees of £130 per unit. Teaching staff hold occupational marketing experience alongside degree-level or higher academic qualifications and a recognised teaching qualification.

What you will need to bring

There are additional costs to be aware of: an annual CIM membership fee of £65 and assessment fees of £130 per unit. There may also be charges for textbooks and assignment fees. Heart of Worcestershire College will confirm exactly what you need before you start.

Where next

Jobs you could do

  • Digital Marketer: plan and run campaigns across digital channels
  • Marketing Executive: day-to-day marketing activity within a team
  • Content Marketing Specialist: create and manage content strategies
  • Social Media Manager: oversee brand presence across social platforms
  • Email Marketing Coordinator: manage email campaigns and performance
  • Marketing Analyst: track data and report on campaign results
  • SEO/PPC Specialist: manage search and paid digital advertising

What you could study next

After completing this Level 4 professional and digital marketing qualification, you could move on to the CIM Level 6 Diploma in Professional Marketing, which covers strategic marketing at a senior level. If you're interested in leadership, a Level 5 or Level 6 management qualification could complement your marketing expertise. Some learners also go on to study for a marketing-related degree or postgraduate qualification.

Apply on howcollege.ac.uk →
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