Level 2 Digital Marketing and Social Media Course in Richmond upon Thames. Classes run at Parkshot, on Fridays from 9:30am to 3pm. The course runs for 10 weeks and fits around other commitments during the week. You'll work on live projects to build practical skills in social media and digital marketing techniques. Entry is by tutor approval. You'll need at least Level 1 literacy and numeracy, a good knowledge of ICT systems, and some prior IT experience. The course suits people looking for employment, self-employment, or further study in digital marketing.
Who this course is for
This course will enable you to develop an understanding of digital marketing and social media. You will work on a number of live projects developing your skillset with contemporary social media and digital marketing techniques. This course is for anyone looking to develop a practical skillset with social media through an intensive training programme. You may be seeking employment, further education or to use these skills for self employment or your business/charity.
Entry requirements
Entry is by tutor approval only. Students should have a good knowledge of ICT systems and/or already work within a related role or industry. Having some prior experience of IT would be useful. Learners will need a good standard of literacy and numeracy prior to considering this course. You will need a minimum of Level 1 in both due to the written nature of some of the assignments. If you are new to the college, you may be advised to first enrol on an alternative course before committing to a
What you will learn
You'll develop an understanding of digital marketing principles and how they apply in practice.
You'll learn how to use social media platforms for marketing and audience engagement.
You'll build skills in creating and managing content for digital channels.
You'll work on live projects using contemporary social media and digital marketing techniques.
You'll explore how to develop an online profile for a business, charity, or freelance work.
You'll practise applying digital marketing strategies to real-world scenarios.
How you will learn
You'll learn through classroom-based sessions at Parkshot, working on live projects alongside tutor-led instruction. Assessment includes written assignments, which is why the course requires a good standard of literacy beforehand. You'll develop your skills through practical tasks using current social media and digital marketing tools. Assessment is listed by the provider as tuition, exam, and assessment components.
What you will need to bring
The centre will provide most materials. Parkshot will confirm anything else you need before you start.
Where next
Jobs you could do
Digital Marketer: plan and run campaigns across digital channels.
Social Media Manager: manage brand presence on social platforms.
Content Creator: produce written and visual content for online audiences.
Marketing Assistant: support marketing teams with digital tasks.
Freelance Digital Marketer: work independently for clients or businesses.
Communications Assistant: handle digital communications for organisations.
What you could study next
Level 3 Certificate or Diploma in Digital Marketing: a natural next step if you want to deepen your knowledge and take on more senior marketing roles.
Level 3 qualification in Business or Management: useful if you're moving toward running your own business or managing a team.
CIM (Chartered Institute of Marketing) qualifications: widely used in professional marketing careers and recognised by employers across the sector.
