Level 2 Digital Marketing and Social Media Course in Richmond upon Thames. Classes run at Parkshot, on Fridays from 9:30am to 3pm. The course runs for 10 weeks and fits around other commitments during the week. You'll work on live projects to build practical skills in social media and digital marketing techniques. Entry is by tutor approval. You'll need at least Level 1 literacy and numeracy, a good knowledge of ICT systems, and some prior IT experience. The course suits people looking for employment, self-employment, or further study in digital marketing.
Who this course is for
This is a hands-on, project-based course that will give you confidence with learning about data science while gaining employability skills. The course is suitable for those interested in working with data, either part - time, full-time or as an additional source of income. Successful completion of the course leads to a level 2 certificate in Digital Skills.
Entry requirements
Entry is by tutor approval only. Students should have a good knowledge of ICT systems and/or already work within the IT industry. Having some prior experience of programming and development would be useful. Learners will need a good standard of literacy and numeracy prior to considering this course. You will need a minimum of Level 1 in both due to the written nature of some of the assignments.
What you will learn
You'll develop an understanding of digital marketing principles and how they apply in practice.
You'll learn how to use social media platforms for marketing and audience engagement.
You'll build skills in creating and managing content for digital channels.
You'll work on live projects using contemporary social media and digital marketing techniques.
You'll explore how to develop an online profile for a business, charity, or freelance work.
You'll practise applying digital marketing strategies to real-world scenarios.
How you will learn
You'll learn through classroom-based sessions at Parkshot, working on live projects alongside tutor-led instruction. Assessment includes written assignments, which is why the course requires a good standard of literacy beforehand. You'll develop your skills through practical tasks using current social media and digital marketing tools. Assessment is listed by the provider as tuition, exam, and assessment components.
What you will need to bring
The centre will provide most materials. Parkshot will confirm anything else you need before you start.
Where next
Jobs you could do
Digital Marketer: plan and run campaigns across digital channels.
Social Media Manager: manage brand presence on social platforms.
Content Creator: produce written and visual content for online audiences.
Marketing Assistant: support marketing teams with digital tasks.
Freelance Digital Marketer: work independently for clients or businesses.
Communications Assistant: handle digital communications for organisations.
What you could study next
Level 3 Certificate or Diploma in Digital Marketing: a natural next step if you want to deepen your knowledge and take on more senior marketing roles.
Level 3 qualification in Business or Management: useful if you're moving toward running your own business or managing a team.
CIM (Chartered Institute of Marketing) qualifications: widely used in professional marketing careers and recognised by employers across the sector.
