Summary
Newsquest Media Group is a prominent media company with over 250 news brands and magazines. Newsquest reaches 41 million digital users and 7 million print readers monthly. As a social media executive in the Eastern Counties, you will increase their online presence and engagement across all of the main social media platforms.
What you will do at work
- Role: To implement and execute the SM playbook for our magazine portfolio.
- Using the centrally provided content, enhance these posts with high-quality local content, including video through close working with the local editors.
Key Responsibilities
- Execute, implement, and manage our social media strategy.
- Execute the pre-defined social media KPIs.
- Create captions for the predetermined central content posts according to the SM playbook guidelines.
- Collaborate with each of our magazine editors to determine a monthly content strategy.
- Create a monthly social media schedule of local content and upload it along with the central content to the SM planner by the end of one month for the next.
- Research and identify collaboration posts from the original magazine content.
- Listen to all posts and ensure timely reactions to comments .
- Measure the success of every social media campaign and report back to management monthly.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools available to the business.
- Monitor user engagement and suggest content optimisation.
- Identify and collaborate with local influencers who can partner with our brand to mutually extend both our reach and theirs.
- Provide constructive feedback.
Training
You will be enrolled on a Multi-Channel Marketer Apprenticeship.
There will be 12 months of training followed by an End Point Assessment (EPA).
The programme consists of:
- Interactive Workshops. Live online sessions on topics such as AI, LinkedIn, Google Analytics, and Social Media Advertising.
- 1-2-1 Coaching. Monthly one-hour sessions with a marketing tutor. Support to refine skills and give feedback on completed activities.
- Progress Coach. Regular progress reviews and ongoing support help learners stay on track and get the guidance they need.
- Workplace Projects. Apply what you learn in real-world marketing tasks.
- Final Assessment. A Project Report & Presentation followed by a Professional Discussion assessed by CIM (Chartered Institute of Marketing).
Requirements and skills
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Presentation skills
- Number skills
- Analytical skills
- Logical
- Team working
- Creative
- Initiative
- Flair for Social Media
Qualifications
- GCSE English (4 and above) – desired
- GCSE Maths (4 and above) – desired
About this employer
We are the leading local news publisher in the UK with a portfolio of more than 200 brands. With an online audience of over 50 million users a month and over 4 million readers a week in print, our content is read by a substantial proportion of the UK population.
In addition to our local news brands, we own a number of specialist media businesses such as s1jobs, Exchange & Mart, and Newsquest Specialist Media.
After this apprenticeship
We have an exciting apprenticeship opportunity as a social media executive, which will work alongside our team of Eastern Counties magazine editors to increase our online presence and engagement across all of the main social media platforms.
Role: To implement and execute the SM playbook for our magazine portfolio. Using the central provided content, enhance these posts with high quality local content including video through close working with the local editors.
There will be progression opportunities upon completion within the Wider Newsquest organisation
Employee benefits
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care
Retail discounts - Team building days & annual volunteer charity day