Post A Job
Advertise Courses
Search Jobs
Search Courses

Free Level 4 Digital Marketing Course in Wolverhampton

CostFREE
Duration2 years
LevelLevel 4
DeliveryClassroom based
Start13 Oct 2026
Study modePart-time
AttendanceDaytime
Awarding bodyCIM
Apply now →

About this course

Free Level 4 Digital Marketing Course in Wolverhampton. Daytime, part-time classes run at City of Wolverhampton College, making it manageable alongside other commitments. Over two years, you'll build the skills and knowledge employers look for in digital marketing roles, covering areas such as content, data, campaigns, and digital strategy. To enrol, you'll need a Level 3 qualification in a computing-related subject (such as an ICT BTEC National Extended Diploma, Digital Support T Level, or Computing A Level), plus GCSE English and maths at grade 4 or above.

Who this course is for

If you want to work in the digital, computing and IT industry, this new Level 4 higher technical qualification (HTQ) will give you the skills and knowledge you need to apply for a job in the sector or progress to university to study for a relevant degree.

And, if you already work in the industry and want to further improve your skills to boost your promotion prosepcts, this is the course you need.

HTQs are new qualifications and are developed in conjunction with employers so you can be sure that the skills you will gain are what are crucial to the digital economy and what businesses look for when recruiting staff.

You will further expand your IT knowledge and develop a range of dynamic skills essential for working in the sector - including programming, networking, digital transformation and artificial intelligence - and, as well as technical skills you will also develop a range of employability skills to prepare you for your next step in the industry.

Entry requirements

To access the course you are required to have a Level 3 qualification in a computing-related area such as:

ICT BTEC National Extended Diploma OR Digital Support T Level OR Computing A Level In addition, you will also be required to have GCSE English and maths at grade 4 or above.

What you will learn

  • You'll develop skills in planning and executing digital marketing campaigns.
  • You'll learn how to use data and analytics to measure marketing performance.
  • You'll explore content creation and management across digital channels.
  • You'll understand search engine optimisation (SEO) and paid search strategies.
  • You'll study social media marketing and audience targeting.
  • You'll learn how to manage digital marketing budgets and report on return on investment.
  • You'll gain knowledge of email marketing, automation, and customer journey mapping.

How you will learn

Classes are delivered in a classroom setting at City of Wolverhampton College on a part-time daytime basis. Assessment methods are not specified in the qualification data for this course. The college will confirm how you'll be assessed when you apply or at enrolment.

What you will need to bring

The centre will provide most materials. City of Wolverhampton College will confirm anything else you need before you start.

Where next

Jobs you could do

  • Digital Marketer: plan and run campaigns across digital channels.
  • SEO Specialist: improve website visibility in search results.
  • Social Media Manager: manage brand presence and paid social campaigns.
  • Content Marketing Executive: create and distribute content to attract audiences.
  • PPC Executive: run and optimise paid search and display advertising.
  • Email Marketing Executive: build and manage email campaigns and automation.
  • Digital Marketing Analyst: track performance data and report on campaign results.

What you could study next

A level 4 digital marketing qualification can lead toward a range of further study options:

  • A relevant bachelor's degree in Digital Marketing, Marketing, or Business (this qualification is designed to support university progression).
  • A Level 5 or Level 6 professional marketing qualification, such as those offered by the Chartered Institute of Marketing (CIM).
  • A degree apprenticeship in Digital Marketing or a related field, combining work and study.
Apply on wolvcoll.ac.uk →
Apply now →

Related courses at City of Wolverhampton College

More courses near you