
A sixth-form course for 16 to 18 year olds. Aged 19 or over? See Travel and Tourism Courses in Lancaster.
The travel and tourism industry - the travel and tourism industry in the UK is growing and is of major importance to the economy. Learners will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK.
Different types of destinations and their importance - learners will investigate the features and appeal of global destinations.
Principles of marketing in travel and tourism - learners will explore how to develop a successful marketing plan for use by travel and tourism organisations to attract and engage with customers using research data.
Learners select one optional unit to support their progression to travel and tourism and other courses in higher education. This will be Unit 9 Visitor Attractions. To ensure the course’s vocational content students will be expected to study and visit local visitor attractions and complete fieldwork.
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